Lloyds TSB — Campaign

For the bank formerly known as Lloyds TSB*

Campaign Montage

Image for project Lloyds TSB

Client

Lloyds TSB

 

Agency

RKCR/Y&R

 

Original music

ELIZA’S ARIA by

ELENA KATS-CHERNIN

 

Director & Designer

Marc Craste

 

Produced by Studio aka

We designed & directed 46 of these immensely popular spots for the bank – formerly known as – Lloyds TSB over a period of 5 years.

 

Commissioned by agency RKCR/Y&R, the campaign featured an ever-expanding cast of characters and has gone down as one of the most successful advertising campaigns in the bank’s history.

Director Marc Craste and the team at AKA built a world—and kept on building! Now officially regarded as a classic, we present a montage cut of the campaign, plus a selection of full spots below (If we put them all up we might break the website).

Stills —

and a selection of spots

Image for project Lloyds TSB
 
Image for project Lloyds TSB

For The Journey

Image for project Lloyds TSB
 
Image for project Lloyds TSB

Save The Change

Image for project Lloyds TSB
 
Image for project Lloyds TSB

Mortgages

Image for project Lloyds TSB
 
Image for project Lloyds TSB

Bloodhound

Image for project Lloyds TSB
 
Image for project Lloyds TSB

General Insurance

Image for project Lloyds TSB
 
Image for project Lloyds TSB

Pram

Image for project Lloyds TSB
 
Image for project Lloyds TSB

Supermarket

Image for project Lloyds TSB
 
Image for project Lloyds TSB

Trainset

Image for project Lloyds TSB
 
Image for project Lloyds TSB

Weather Idents Montage

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Image for project Lloyds TSB

Forest

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Image for project Lloyds TSB

Phew

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Image for project Lloyds TSB

Kiki

Image for project Lloyds TSB
 
Image for project Lloyds TSB

Ahoy

Image for project Lloyds TSB
 
Image for project Lloyds TSB

Busy busy

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Image for project Lloyds TSB

Treadmill

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Image for project Lloyds TSB

All Hours

Image for project Lloyds TSB
 
Image for project Lloyds TSB

Phone Banking

Image for project Lloyds TSB
 
Image for project Lloyds TSB

Smart

Image for project Lloyds TSB
 
Image for project Lloyds TSB

Olympics 90′

Image for project Lloyds TSB
 
Image for project Lloyds TSB

Trip

Image for project Lloyds TSB
 
Image for project Lloyds TSB

Vantage

Image for project Lloyds TSB
 
Image for project Lloyds TSB

Village Fete

Image for project Lloyds TSB
 
Image for project Lloyds TSB

Flowers

Image for project Lloyds TSB
 
Image for project Lloyds TSB

Shoe Shopping

Image for project Lloyds TSB
 
Image for project Lloyds TSB

Customise

Every character started with a drawing, and below you can see a few early designs.

Early designwork

Image for project Lloyds TSB
 
Image for project Lloyds TSB
 

By the way – for those who noticed, and simply HAVE to know where the reoccurring Train Spotter was each and EVREY time, your questions are finally answered in a special supercut: ‘TRAINSPOTTERSPOTTING’. You’re welcome.

Train Spotter Spotting

Image for project Lloyds TSB

All good things come to an end and when Lloyds parted company with TSB, we went on another journey with TSB

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