A Woodland Tale


These 50”, 40” & 20” spots for clothing brand Joules, tell the story of a young girl’s efforts to help a homeless Lesser Spotted Woodpecker during the festive period. The films highlight Joules’ ongoing partnership with the Woodland Trust, and include seven endangered species of native UK wildlife: The Hare, the Dormouse, the Redpoll, the Pine Marten, the Red Squirrel, the Capercaillie and the Lesser Spotted Woodpecker. The characters were animated in TV Paint and are based on Illustrator Rosie McAdam’s charming designs.

Studio AKA Director Kristian Andrews says of the film:

‘Working remotely with our small team of animators, this was a delight to create. During the pandemic, green spaces have become especially precious to many of us. It was wonderful to work on a piece that avoids a conventional Christmas message and instead celebrates these threatened ecosystems.’

Alex Rizzuto, Brand & Campaign Manager for Joules commented:

“We’re thrilled to have been able to work with the talented AKA team to bring ‘A Woodland Tale’ to life. We felt it was more important than ever to recognise the need to protect and give back to the environments that have been such a lifeline to us during an incredibly challenging year. Christmas will be a little different this year, but we hope our animation will highlight the fantastic work of the Woodland Trust and bring a little joy to viewers.”

Client: JOULES
Direction: Kristian Andrews
Producer: Sharon Titmarsh
Editor: Kristian Andrews
Music and Sound Design:
David Pape
Production Company: Studio AKA


Play film